Business, Technology & Culture - Enabling International Cooperation

© NRW.Global Business Japan (NRW Japan K.K.)

How to succeed in doing business across diverse cultural contexts can be a major challenge. This year marks 160 years of German-Japanese friendship. To further intensify the international exchange between the two countries, cultural sensitivity, mutual understanding, and knowledge of specific market characteristics of each country are crucial assets. What do we need to watch out for when working in each other’s country? What can Japanese companies expect from German trade fairs? How can bilateral networks foster business and technology cooperation? How can both nations benefit from international industry-science collaborations? And how can we achieve success in business in Germany and Japan? These are some of the questions we shall address in the next NRW.Global Business Japan Fireplace WebTalk.

Date: Friday, July 30, 2021

Time: 16:00-18:30 (JST) / 09:00-11:30 (CEST)

Language: English/Japanese (with simultaneous interpretation)

Registration deadline: Tuesday, July 27 at 24:00 (JST) / 17:00 (CEST)

Event Information

July 30, 2021, 4:00 PM to 6:30 PM

Organiser: NRW.Global Business Japan (NRW Japan K.K.) / Cooperated by: German Centre for Research and Innovation Tokyo (DWIH Tokyo)

Program <JST>
16:00 – 16:15 Welcome, Guidance & Introduction
Georg K. Löer, NRW.Global Business Japan

16:15 – 16:30 “IVAM – the Role of Associations and Networks in German-Japanese Business and Technology Cooperation”
Dr. Thomas Dietrich, CEO, IVAM Microtechnology Network

16:30 – 16:50 “Succeed at German Trade Fairs”
Dr. Andreas Moerke, Executive Team Manager ENERGY STORAGE EUROPE, Messe Düsseldorf GmbH

16:50 – 17:10 “So do the Germans tick – intercultural sales success”
Birger Nispel, Managing Director, AirMed PLUS GmbH

17:10 – 17:30 “How to reap the potential of international industry-science collaborations”
Axel Karpenstein, Program Manager, DWIH Tokyo / Deputy Director, DAAD Office Tokyo

17:30 – 18:25 Panel Discussion
Panelists: the Speakers above and Guest Panelists
Selected from Participants may join the Discussion (time permitting)

18:25 – 18:30 Closing

For more details and registration for this event, please click on the “Website” in the box above.